Privacy Policy

Effective date: April 20, 2026

This Privacy Policy explains how Avestan LLC, doing business as Reala ("Reala," "we," "us," and "our"), collects, uses, shares, and protects information when you use Reala websites, applications, lead forms, messaging workflows, and related services.

1. Information We Collect

We collect information you provide directly, information collected automatically when you use our services, and information from third-party sources. This includes:

Personal Information:

  • Name and email address
  • Phone number
  • Billing and payment information
  • Account credentials
  • Communication preferences
  • Real estate inquiry details, appointment preferences, lead-source information, and messages you send to Reala or a connected realtor

Automatically Collected Information:

  • Device and browser information
  • IP address and location data
  • Usage patterns and interaction data
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Follow up on real estate inquiries you submit
  • Coordinate consultations, showings, reminders, and related service messages
  • Process transactions and send related information
  • Send technical notices, updates, and support messages
  • Respond to your comments, questions, and requests
  • Monitor and analyze trends, usage, and activities
  • Detect, investigate, and prevent fraudulent transactions and abuse
  • Personalize and improve your experience

3. SMS Consent and Messaging Data

If you provide your phone number and consent to receive text messages, we may use your phone number to send conversational follow-up, appointment coordination, reminders, and related real estate service messages from Reala or a connected realtor.

Message frequency varies. Message and data rates may apply. You can reply STOP to opt out of SMS messages or HELP for help.

We do not sell, rent, or share SMS opt-in data, SMS consent records, or phone numbers collected for SMS messaging with third parties for their marketing or promotional purposes. We may share this information with service providers, carriers, messaging aggregators, and connected realtors only as needed to deliver the messaging service, comply with law, protect our services, or fulfill your request.

4. Information Sharing

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: With third-party vendors who perform services on our behalf
  • Legal Requirements: When required by law or to respond to legal process
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Consent: With your explicit consent or at your direction

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

7. Your Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Correct inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Data portability
  • Withdraw consent

8. Cookies

We use cookies and similar technologies to collect information about your browsing activities. You can manage your cookie preferences through your browser settings.

9. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected such information, we will take steps to delete it.

10. International Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the effective date.

12. Contact Us

For questions about this Privacy Policy, contact us at support@reala.agency.