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Terms of Service

Core contract terms covering access to the Reala service, subscriptions, customer data, AI features, and liability allocation.

Effective date: April 12, 2026

1. Overview

These Terms of Service govern access to and use of the Reala websites, applications, and related services made available by Avestan Ltd., the operator of the Reala service ("Reala," "we," "our," or "us").

If you register for, access, or use the Service on behalf of a brokerage, team, or other organization, that organization is the customer under these Terms, and you represent that you have authority to bind it.

2. Definitions

  • Customer means the company, brokerage, team, or other legal entity that accepts these Terms.
  • Authorized User means an individual Customer permits to use the Service.
  • Customer Data means information, files, prompts, notes, listings, lead details, contact details, and other content submitted to the Service by or for Customer.
  • Service means the Reala software, marketing site, support, and related hosted features that we provide under these Terms.

3. Access and Use

Subject to these Terms and payment of applicable fees, Reala grants Customer a limited, non-exclusive, non-transferable right during the Subscription Term to access and use the Service for Customer's internal business purposes.

Customer will:

  • keep account credentials secure;
  • ensure Authorized Users comply with these Terms and the Acceptable Use Policy;
  • use the Service only in connection with lawful real estate and business operations; and
  • remain responsible for the accuracy, legality, and permissions associated with Customer Data.

4. Customer Responsibilities

Customer is responsible for:

  • obtaining all rights, notices, and consents needed to upload or process Customer Data in the Service;
  • configuring its workflows, review steps, and human approval processes before sending messages or relying on generated outputs;
  • deciding whether generated drafts, summaries, and recommendations are suitable for a transaction, lead follow-up, disclosure, or other client communication; and
  • complying with applicable real estate, privacy, consumer protection, advertising, MLS, and anti-spam requirements.

Reala provides workflow and AI assistance software. Reala does not act as a broker, agent, law firm, lender, escrow agent, or fiduciary, and does not provide legal, tax, brokerage, escrow, or compliance advice.

5. AI and Generated Output

The Service may generate summaries, classifications, suggested follow-ups, draft messages, extraction results, or other machine-generated output.

Customer understands and agrees that:

  • output may be incomplete, inaccurate, or inappropriate for a specific transaction or jurisdiction;
  • Customer must review output before using or sharing it externally;
  • output may reflect the quality and completeness of Customer Data and third-party inputs;
  • Reala may use third-party models and service providers to power certain AI features; and
  • Customer must not represent generated output as professional advice from Reala.

As between the parties, Customer owns its Customer Data. Subject to Customer's rights in Customer Data, Reala assigns to Customer any right, title, and interest Reala may have in generated output created solely for Customer through normal use of the Service.

6. Fees and Payment

Customer will pay the fees set out in the applicable order form, pricing page, or other purchase flow.

  • Self-serve subscriptions are billed in advance on the monthly or annual cycle selected at checkout.
  • Reala may suspend access for non-payment after reasonable notice.
  • Enterprise or concierge onboarding engagements may be invoiced under a separate order form.
  • Except as required by law or expressly stated otherwise, fees are non-refundable.
  • Overdue amounts may accrue interest at the lesser of 1.5% per month or the maximum amount allowed by law.
  • Customer is responsible for applicable taxes other than taxes based on Reala's net income.

If Customer purchases through a reseller, marketplace, or invoiced order form, the commercial terms of that purchase control to the extent they conflict with this section.

7. Customer Data and Privacy

Between the parties, Customer retains all right, title, and interest in and to Customer Data.

Customer appoints Reala as a service provider or processor, as applicable, to host, process, transmit, and analyze Customer Data for the purpose of providing and securing the Service.

Reala will handle personal information in accordance with the Privacy Policy and, if applicable, the Data Processing Addendum.

8. Security

Reala will maintain reasonable administrative, technical, and organizational safeguards designed to protect Customer Data against unauthorized access, loss, misuse, or disclosure.

Customer acknowledges that no security measures are perfect and that Customer remains responsible for:

  • account administration and password hygiene;
  • device and endpoint security;
  • reviewing user permissions; and
  • determining whether the Service is appropriate for the sensitivity of the data Customer chooses to submit.

9. Confidentiality

Each party may receive non-public information from the other that is marked confidential or that reasonably should be understood to be confidential.

The receiving party will:

  • use the other party's confidential information only to perform under these Terms;
  • protect it using reasonable care; and
  • not disclose it to third parties except to personnel, affiliates, contractors, and advisers who need to know it and are bound by confidentiality obligations.

These obligations do not apply to information that is or becomes public through no fault of the receiving party, was already known without restriction, is independently developed, or is rightfully received from a third party without restriction.

10. Proprietary Rights

Reala and its licensors retain all right, title, and interest in the Service, including software, models, interfaces, usage analytics, documentation, trademarks, and all related intellectual property rights.

Reala may collect and use aggregated and de-identified usage data to operate, secure, support, and improve the Service, provided that such data does not identify Customer or any individual.

11. Third-Party Services

The Service may interoperate with third-party tools, communications providers, storage tools, analytics services, MLS data sources, or model providers.

Customer's use of third-party services is governed by the applicable third-party terms. Reala is not responsible for third-party services, including their availability, accuracy, security, or compliance posture.

12. Suspension

Reala may suspend access to the Service if:

  • Customer's use presents a security risk;
  • Customer materially breaches these Terms or the Acceptable Use Policy;
  • Reala reasonably believes suspension is necessary to prevent harm, liability, or unlawful activity; or
  • fees remain unpaid after notice and a reasonable cure period.

Where practical, Reala will give advance notice and limit the suspension to the affected account or activity.

13. Term and Termination

These Terms begin when Customer first accepts them and continue until the Subscription Term ends or the account is terminated.

Either party may terminate for material breach if the other party does not cure the breach within 30 days after written notice.

Upon termination or expiration:

  • Customer's right to access the Service ends;
  • Customer must stop using the Service;
  • each party will return or destroy the other party's confidential information, subject to routine archival backups; and
  • Reala may delete Customer Data in accordance with its retention practices unless legally required to keep it.

14. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, REALA DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

Reala does not warrant that the Service will be uninterrupted, error-free, or suitable for every transaction, jurisdiction, MLS rule set, or regulatory requirement.

15. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

  • REALA WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL, OR DATA; AND
  • REALA'S TOTAL LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS WILL NOT EXCEED THE AMOUNTS PAID OR PAYABLE BY CUSTOMER TO REALA FOR THE SERVICE DURING THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM.

The exclusions and limits in this section do not apply to liabilities that cannot be limited by law.

16. Indemnification

Customer will defend, indemnify, and hold harmless Reala and its officers, directors, employees, and agents from third-party claims arising out of:

  • Customer Data;
  • Customer's use of the Service in violation of these Terms, the Acceptable Use Policy, or applicable law; or
  • Customer's products, services, brokerage activities, advertising, or communications.

Reala will promptly notify Customer of any claim and provide reasonable cooperation at Customer's expense.

17. Governing Law

These Terms are governed by the laws of the State of Wyoming, excluding conflict of law rules.

The parties agree to the exclusive jurisdiction and venue of the state or federal courts located in Wyoming, unless the applicable order form states otherwise.

18. Changes

Reala may update these Terms from time to time. If an update materially changes Customer's rights or obligations, Reala will provide reasonable notice, such as by email or an in-app notice. The updated version becomes effective on the date stated in the revised Terms.

19. Contact

Questions about these Terms may be sent to:

  • Legal entity: Avestan Ltd.
  • Email: contact@reala.agency